PINTEREST

AN INTRODUCTION
TO PINTEREST FOR
BUSINESS.
A publication of
A setup and strategy guide
for marketers.

AN INTRODUCTION TO PINTEREST For Business 1WWW.HUBSPOT.COM
CONTENTS.
Why Use Pinterest?04
How to Create a Pinterest
Business Account
10
1515 Pinterest for Business
Best Practices
22Additional Resources

AN INTRODUCTION TO PINTEREST For Business 3WWW.HUBSPOT.COM
In elementary school, many children build scrapbooks of memories
— birthdays, family vacations, you name it. By middle school, that
scrapbooking passion may have converted into a passion for keeping a
diary of your thoughts, ideas, desires, and so on. In high school, you built
entire yearbooks every year to collect special moments. And by college,
you likely mounted a push pinboard to keep notes, ticket stubs, pictures,
or homework reminders.
Now imagine if other people could stumble upon each of those crafty
items, click on the memory, the ticket, or picture, and be navigated
to a website where they could learn more. That’s what Pinterest has
introduced to the world by digitizing an activity many people have loved
since childhood. And that’s why it’s a channel worth your marketing time.
Introduction:
Maggie Georgieva is a Product Manager at
HubSpot focused on making revolutionary
marketing automation and forms. Prior to joining
the Product team, Maggie was a member of
HubSpot’s Marketing team where she produced
the most downloaded marketing ebooks and the
most attended marketing webinars.
ABOUT THE AUTHOR:
Maggie Georgieva
@mgieva
Don’t Ignore Pinterest in Your
Marketing.

AN INTRODUCTION TO PINTEREST For Business 4WWW.HUBSPOT.COM
WHY USE
PINTEREST FOR
BUSINESS?
01

AN INTRODUCTION TO PINTEREST For Business 5WWW.HUBSPOT.COM
Let’s start with the basics. Pinterest is a social network that allows